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Works has no successful results without being brought up to date and without training. Experience is not enaught in business; specific skills are necessary because competition is everywhere, from GDO to charuty initiatives and from illegal practices to fiscal pressure. A florist has to enhance the value and uniqueness of his occupational expertise; a client must see him not as a sales figure but as a professional. A person to be trusted because of his knowlwdge of the material, his having studied, in-depht, at qualified schools. The best in Italy. Federfiori's courses are secondary schools and the University of florists. Those who have attended these schools are mature and satisfied with their profession as well as having the capability of giving their daily work constantly updated know-how, the value added of specific knowlwdgw about innovations in the sector. To be successful one must not limit oneself to offering goods, but be able to propose a qualified, taylor-made service.
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